THIS IS OUR STORY
BDifferent is a culmination of two artist's lifelong passion for all things truly new and different. Founded in 2009 by two creative soul mates, Ming Li Wang and Denise Williams-Wang have worked together creatively for over 30 years in the graphic design and advertising industries. Starting out as college classmates, Ming and Denise loved working together on sculpture, painting, print making and design projects at the University of Texas in Austin in the early 80's. Working late into the night at the studio, they discovered they shared a fascination for unusual creative solutions to a problem, especially in mixed media. They began to work together at night as freelancers, searching out clients who were looking for something different in their advertising and promotion programs. After graduation, they set their sights on Los Angeles, knowing that California was full of opportunities to work on bigger, more creative accounts. For Ming and Denise it turned out to be the perfect, once in a lifetime opportunity to learn from the best of the best. Upon arriving in Los Angeles, Ming and Denise knew they wanted to work on the highest quality, most creative accounts but were lacking the production and marketing experience, as well as the industry contacts to do it. They decided the most efficient way to gain that knowledge and get hired at a 4A agency was to branch off into the different areas where they were lacking experience, and to continue doing freelance work at night and on weekends. Ming immediately began working for different graphic design firms, working his way up to being the Studio Manager at DMB&B, D'Arcy Masius Benton & Bowles, one of the premier advertising agencies in the world at the time. Denise took a different route and began developing her skills in sales and marketing through the Admissions Department of one of the leading Fashion Design schools, FIDM, the Fashion Institute of Design & Merchandising. By day they worked diligently to perfect their craft, learning everything they could from some of the most creative and talented people in the country. By night they continued honing their skills, working on some of the most amazing freelance creative projects being done at the time. By 1998, the two had accumulated enough experience and freelance work to start their own graphic design firm, Wang & Williams. The company grew quickly, eventually having two offices in West Los Angeles and Irvine in Orange County, California. Their clients, most of them Fortune 500 companies, included some of the most creative and innovative companies in the world. Companies like 20th Century Fox International, Disneyland Resorts, Mattel, Dole Foods and MGM Consumer Products, all of which had the budgets and the desire to constantly do new and exciting things to set themselves apart from the competition. This gave Ming and Denise a unique and wonderful opportunity, to always step out of the boundaries and create something different. As their company continued to prosper over the next 20 years, Ming and Denise became inspired by their creative circle of clients and colleagues who also craved the new and different in their personal life. Convinced that both the home decor and fashion industries could use a breath of fresh air, Ming and Denise set out to bring something new and different to the market. Their biggest challenge with their new company, BDifferent, was to create products that were truly different from anything else on the market. Every piece of original artwork would have to be meticulously created by the BDifferent design team. Every product would have to be produced with the highest quality materials, ensuring that it is not only beautiful, but also durable. Lastly, and most importantly, every BDifferent product will make you feel happy. Every time you use it or wear it. This is our promise to you, our most valued customer and friend.